SEO and SEM

Organic search engine optimization (SEO) is really not as difficult as it may sound. The most important thing is going "green" or in other words not using unethical means to gain search engine popularity. Tres Chic Geek shares some useful tips on how to rank higher the Organic Way.

Linking: Be My Friend

One way to get many links to your web site is by having relevant information / content on your site so other sites will link to all your fascinating pages. Remember you don't have to be #1 on the entire web, but you can rank quite high in popularity within your niche.

Idora Designs wanted a high ranking for their floral handbag web site and asked us to optimize their site (SEO) and also help them with their search engine ranking and marketing (SEM). Being #1 on Google for handbags, unfortunately was virtually impossible, but coming in 3rd for flower handbags on Google was pretty good, when we took advantage of niche marketing. Now their visitors have doubled, they are gaining popularity, and have 100s of links pointing to their site.

SEO Is a Process

As with the web, SEO practices and search engine ranking and algorithms are always changing. To stay on top, your site must change and grow. But how will you grow if you are a jewelry designer or a spa? Tap into your knowledge and the happenings of your business and share this information with your clients in the form of forums, newsletters, blogs, articles, and RSS feeds.

Get Seen Get Heard

You want to make a statement, but you want to look professional and sharp, not loud and trashy. Make sure that your web site is easily accessible and navigable by the search engines. Your site may have 10 to 100 pages but if your site is a mess spiders and robots will only go one page deep. Spiders and Robots form Google, Yahoo, MSN. . . may never explore the rich content your site is hiding if you make it too hard to find.

One way to help robots navigate your site is to clean up the code on your web site. Cascading style sheets (CSS) is the new way to design sites. The fancy images and HTML are neatly hidden away in external pages and all that is left is clean text ready to be gobbled up by robots. But don't forget that you also need a hearty meal of optimized content (keywords and phrases) for those hungry robots. The more they see your sites relevance, the higher your site will placed in the search engines.

So You want to be #1

Where to Start: Have a professional (hint hint- Tres Chic Geek) take a look at your site and optimize is so it can start bringing you visitors. ' Having a site out on the web is a step forward, but having a site bringing in clients is quite a leap ahead. Have in mind what kind of visitors you want to bring in, what is your niche market, what kind of services and products are you selling, or offering, and what is your competition doing? Tres Chic Geek can help answer all those questions and can help you start working your way up the ranks-and possibly to the number 1 position.

If you would like more inforamation on how Tres Chic Geek can Optimize your Site and help you bring in more clients and customers, then please contact us via email(tcg@treschicgeek.com or visit our Contact Page.